The shop where your heart is promotion bingo card and the wax buffalo store front.
Wax Buffalo was one of 17 stores that participated in the Shop Where Your Heart Is promotion in 2022. Photo by Connor Kmiecik / CoJMC

Many small businesses in Lincoln participate in collaborative promotions, such as the recent “Shop Where Your Heart Is” event. Two small business representatives — Alma Carretta, co-owner of Mana Games, and Brianne Bayer, director of brand for Wax Buffalo — discuss the importance of collaboration, particularly during a pandemic.

I am a Senior majoring in Broadcast Production with a minor in Communication Studies.