The University of Nebraska-Lincoln announced this week two new NIL deals with Altius Sports and Opendorse. Opendorse has created the Nebraska Huskers Marketplace, a platform which allows anyone to contact a Huskers athlete about pitching creative content with them.
The age of name, image, and likeness (NIL) in college athletics has had a major impact on the college sports landscape all around the country. NIL has been approved only since last July, but Nebraska Athletics is taking steps to enhance the benefits for its athletes.
“Our partnerships with Opendorse and Altius Sports are both vital companies in our comprehensive NIL strategy,” Huskers Communications Director Keith Mann said in an email.
The Altius Sports NIL partnership will be crucial for the NIL landscape for Nebraska Athletics. Some key elements of this partnership involve strategic guidance with NIL policy and the development of corporate partnership strategy, according to a news release.
“Altius Sports provides a different type of expertise in this field,” Mann said. “Their focus is more on analyzing what is currently available and if we are doing everything we can as a department internally to succeed in the every-changing NIL space.”
Opendorse, headquartered in Lincoln, is heavily involved in the NIL market. They’re associated with different schools by using social media to help connect college athletes with fans.
The company is expanding with Nebraska Athletics to create the official NIL Marketplace for Huskers student-athletes. Every Nebraska student-athlete will be allowed to make money from different NIL opportunities. They can customize their marketplace profiles with how much money they’re offering for NIL deals. All their social media profiles can be promoted as well.
“By launching the Official NIL Marketplace of the Nebraska Huskers, the program has set the standard for athlete support and fan access,” Opendorse CEO Blake Lawerence said in the Nebraska Athletics press release. “Starting today, the Greatest Fans in College Sports can support their favorite Huskers easier than ever before.”
Nebraska Athletics has had a partnership with Opendorse, and expanded it this week to start the Nebraska Huskers Marketplace.
“Nebraska Athletics is committed to giving our student-athletes all the necessary tools to maximize their name, image, and likeness opportunities,” Mann said.