A girl with brunette hair and baby highlights
Brunette hair is making a comeback, as pictured on Willow Roucha. Photo by: Ashtyn Tridle

Summary

Consumers and hairstylists in Nebraska share their thoughts about "recession brunette", a term coined by TikTok and Business Insider to cut costs and switch to a hairstyle that requires little maintenance. 

Consumers and hairstylists in Nebraska share their thoughts about “recession brunette,” a term coined by TikTok and Business Insider to cut costs and switch to a hairstyle that requires little maintenance. 

Ashtyn Tridle is a senior News Broadcasting and Global Studies major from Omaha.